FACT FILE:

• Fin-Nor was established in 1933 in Miami USA.
  
• Fin-Nor was the favoured brand of reel used by Zane Grey and IGFA founder Michael Lerner
  
• Fin-Nor reels hold 381 World records including the largest swordfish ever caught a Black Marlin of 1,560lb.
  
• Fin-Nor's new generation Santiago game reels have now undergone stringent testing in NZ under some of the harshest conditions we could throw at them and will be released next season"watch this space". 
  
  Some Fin-Nor Legends & recent catches:
  

  
  

  

   

   

Fin-Nor

The Fin-Nor story is one of enormous fishes, exotic places, legendary characters and mechanical wizardry. Celebrated as the ''Rolls-Royce of big game fishing reels,'' Fin-Nor emerged in the 1930's out of the hotbed of Miami's emerging fishing scene, setting an amazing 381 world big game fishing records, including the largest black marlin and swordfish ever caught on rod and reel.
When the pioneering angler Captain Tommy Gifford – who had collaborated in the design - landed a 527lb tuna the Fin-Nor brand was established.

Fin-Nor’s heritage of fine craftsmanship and unmatched durability continues and its legacy of performance in the big game fishing field is stronger than ever.
Fin-Nor is owned by the W.C. Bradley Corporation, owners of other quality fishing brands such as Van Staal and Quantum PT.

For more than seven decades Fin-Nor reels have been helping some of the top names in fishing land record fish – 381 world records to be exact, including Alfred Classell's famous 1,560lb black marlin.